As a pillar industry of the country’s economy, the automobile industry is a representative of the comprehensive strength of a country’s manufacturing industry. It is also a business card of economic and trade diplomacy. Under the current background, the country is sending out positive signals for Chinese cars to go global. Provided strong support.
During the "14th Five-Year Plan" period, the country vigorously promoted the "dual cycle", and my country's automobile industry has also ushered in a crucial five years from rapid growth to high-quality growth. Owning a world-wide recognized car brand is the only way to go from a major automobile country to a powerful automobile country.
As a successful model of global automobile mergers and acquisitions, Volvo Cars is undoubtedly a "foreign business card" of China's automobile industry. In the past ten years of mergers and acquisitions, Volvo Cars has actively implemented national policies and formed a dual-cycle system with "domestic hot sales cycle" as the mainstay and "exports to Europe and the United States" as a supplement. Countries and more than 30 European and American developed markets. From a luxury brand from Northern Europe to a truly global luxury brand.
"Internal and external cycles" to cope with the impact Volvo made in China achieves "both quality and quantity"
In 2020, when the world is affected by the new crown epidemic and the performance of the European and American markets is sluggish, Volvo's Chinese market has sold 166,300 vehicles, creating the highest sales record in the global single market in Volvo's history. With a 7.6% growth, it will be Volvo's global 2020 Market sales have made the most important contribution. As the domestic market is ushering in the acceleration of consumption upgrades, luxury car brands are gaining momentum in the cold winter of the auto market. Volvo is catering to consumers in the new environment with its unique "safe, healthy, and environmentally friendly" brand concept and people-oriented product strength. The demand for travel quality has maintained double-digit growth for 9 consecutive months in the epidemic year.
While maintaining a stable domestic market, Volvo continues to empower the world. In 2020, it will achieve an "increased quantity and quality" in exports. In terms of export volume, in 2020, the models that rolled off the production line at Volvo Cars China manufacturing base will be exported to more than 80 countries and regions around the world. The XC40 has become another Volvo car made in China after the Volvo S60 Inscription, S90 and XC60. Sell overseas. The "internal and external dual cycle" combined forces have become an important engine to accelerate Volvo's pace of recovery.
It is worth noting that in 2020, when Volvo Cars' exports of complete vehicles made in China increase by 2% year-on-year, its exports to European countries have increased by more than 20%, and it has been exported to 34 European countries. Volvo is welcomed by the mature car markets in Europe and the United States, and has truly put the label of "Made in China, Global Quality" on Chinese cars, helping to increase the global influence of Chinese car brands.
Show the world made-in-China business cards Volvo is widely favored by the diplomatic and official market
In the second half of 2020, Volvo Cars will officially become the first domestic diplomatic car brand to launch "Made in China, Global Delivery". Recently, Volvo Cars have officially delivered No. 1 official vehicles to the Embassy of the Kingdom of Belgium in China and the Consulate General of the Republic of Belarus in Chongqing.
In the Chinese market, Volvo Cars and the Chinese Ministry of Foreign Affairs have had a history of nearly ten years of cooperation, and the cumulative delivery of diplomatic vehicles in China has exceeded 2,000. Volvo Car has served as the No. 1 official car of the Swedish Embassy in China, the service car for the 70th anniversary of the founding of the People’s Republic of China in 2019, and the diplomatic official car that entered the United Nations twice in 2020, showing the world "Made in China, global quality" products. And strength.
Safety is the concept that the Volvo brand has adhered to since its inception. Since entering the Chinese market for ten years, Volvo has always adhered to the brand concept of "safety is luxury, health is luxury, and environmental protection is luxury", which is consistent with the pace of technological innovation in the industry. Continuously upgrade product strength in the field of "safety, health and environmental protection". Volvo’s standard City Safety system is equipped with the industry-leading Pilot Assist system to escort diplomatic travel. Thanks to the newly added AAC dual-effect enhanced air purification system in the CLEANZONE® clean cockpit, the "diplomatic car" can prevent up to 95% of harmful PM2.5 particles, setting a new standard for the health of diplomatic vehicles. Coupled with the calm and restrained Scandinavian aesthetic design, from brand concept to image, Volvo fully meets the primary and strict requirements of safety, health, and environmental protection for diplomatic and official vehicles.
Volvo's "Chinese luxury" has been recognized by more and more diplomats from around the world. At present, the global sales of Volvo Car's diplomatic vehicles business has covered 55 countries and regions, and it has provided diplomatic vehicles to the embassies and consulates of 37 countries in China and the institutions of international organizations in China. Nearly 30 No. 1 official vehicles, including Sweden, Finland, Denmark, Norway, Austria, Slovakia and many other European countries as well as international organizations such as the United Nations Industrial Development Organization, the International Monetary Fund and other international organizations in China, show the world a business card made in China.
Entering China for ten years, Volvo leads the global development of China's auto industry
In 2014, President Xi Jinping made the last stop of his first visit to Europe at the Volvo Ghent factory in Brussels, Belgium. Chinese President Xi Jinping visited the factory accompanied by King Philip of Belgium and his wife.
The Volvo Ghent plant was built in 1965 and is Volvo Cars’ largest car assembly plant outside of Sweden. After Geely acquired Volvo in 2010, the Ghent plant's output has grown steadily and it has become the largest automobile manufacturer in Belgium, creating hundreds of local jobs. After the visit of President Xi Jinping, the Volvo brand public relations manager said: “Volvo is a Chinese factory, and welcomes President Xi to go home!” As Chinese cars gradually go abroad and empower the world, Chinese cars are becoming an important part of foreign economic and trade exchanges and demonstrating national strength. window.
After entering China for ten years, Volvo has grown from a Nordic brand with a 93-year brand history to a confident and powerful global luxury car brand. Volvo's growth is also a huge achievement and strong evidence for the high-quality development of China's automobile industry from small to large, from weak to strong, and provides a model for China's high-end automobile manufacturing.
Connecting the world with luxury, taking the start of the 14th Five-Year Plan in 2021 as the starting point for the new decade, I believe Volvo, which is based in the world's largest auto market in the Chinese auto market, will adhere to the concept of "safety, health and environmental protection", continue to innovate and lead China's auto industry is moving higher and farther.
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