On April 23, 2025, the 21st Shanghai International Automotive Industry Exhibition grandly kicked off. The theme of this exhibition is "Embracing Innovation and Win Win Future", gathering the cutting-edge technology and innovative achievements of major global automotive industry giants to jointly depict the blueprint for future intelligent travel and green ecology. As a well-known enterprise in the field of automotive technology and a wholly-owned subsidiary of Samsung Electronics, Harman focuses on creating "consumer level experience, automotive level quality". During the auto show, Harman landed in Shanghai with a series of cutting-edge technological achievements, empowering the upgrade of in car experience with technology, accurately matching the development trend of intelligent, scenario based and personalized in the automotive industry, and providing safer, smarter and more immersive driving experience for vehicle manufacturers and Chinese consumers.

New chapter of Zhiqi Auto Show, deconstructing the driving experience of the new era. Harman's innovative technology empowers the in car experience to enhance dimensions

Harman Technology Experience Day

Mr. Christian Sobottka, President and CEO of Harman International, stated, "China not only has a thriving market, but also constantly produces numerous innovative achievements in automotive technology. We need to continue to innovate together with Chinese car manufacturers to gain an advantage in the market. We have brought the highly anticipated innovative achievements showcased at CES 2025 to Shanghai, systematically showcasing Harman's advanced Ready series solutions and car audio systems, embracing the future with innovation. ”

New chapter of Zhiqi Auto Show, deconstructing the driving experience of the new era. Harman's innovative technology empowers the in car experience to enhance dimensions

Mr. Christian Sobottka, President and CEO of Harman International

Building an intelligent new ecosystem and reshaping the way people interact with vehicles

The automotive industry is undergoing a consumer electronics technology revolution. In response to users' expectations for intelligent, personalized, and upgradable driving experiences, Harman has officially launched its Ready Engage product. It not only integrates Cerence AI's voice assistant platform in advance, but also adapts to the rapid development and continuous changes of AI technology, providing personalized AI interaction experiences. In response to the industry trend of normalized automotive upgrades, Ready Upgrade uses a turnkey solution to shorten development cycles and costs, achieve software updates every 3 months, and complete vehicle upgrades in just 6 months. Harman Ready Connect integrates intelligence and humanization into connected technology, ensuring reliable connectivity for vehicles even in remote areas. The Harman Ready Link Marketplace developer ecosystem makes it easier for third-party app developers to create in car applications and bring personalized content that consumers love into the car. Harman Ready Care products can utilize artificial intelligence and neuroscience principles to detect drivers' cognitive load, visual load, and respiratory rate, providing real-time, customized interventions to alleviate driver stress and improve focus.

New chapter of Zhiqi Auto Show, deconstructing the driving experience of the new era. Harman's innovative technology empowers the in car experience to enhance dimensions

Ready Vision, Ready Engage Product Display

New chapter of Zhiqi Auto Show, deconstructing the driving experience of the new era. Harman's innovative technology empowers the in car experience to enhance dimensions

Ready Connect Product Display

New chapter of Zhiqi Auto Show, deconstructing the driving experience of the new era. Harman's innovative technology empowers the in car experience to enhance dimensions

Ready Care Product Display

New chapter of Zhiqi Auto Show, deconstructing the driving experience of the new era. Harman's innovative technology empowers the in car experience to enhance dimensions

Ready Link Marketplace Product Display

New chapter of Zhiqi Auto Show, deconstructing the driving experience of the new era. Harman's innovative technology empowers the in car experience to enhance dimensions

Harman Auto One exhibition car experience

Nowadays, cars are gradually becoming the "third living space", and consumers' demands for entertainment and audio-visual experiences in cars are also increasing. Harman has taken in car display and audio technology to a whole new level by integrating consumer electronics technology, redefining the in car audiovisual experience. Ready Display has partnered with Samsung to bring advanced automotive grade cadmium free quantum dot film technology and blue Mini LED based partial backlight display screens to the industry using Neo QLED display technology. The HDR10+car grade display technology being jointly developed by both parties will bring a home theater level experience into the car. Ready Vision QVUE and Ready Vision AR products use Neo QLED and AR technology to provide clear and excellent display effects, accurately conveying situational intelligence information to drivers. In terms of sound experience inside the car, Harman car audio can create a unique luxury acoustic enjoyment for users. Harman NatureScapes products introduce immersive natural soundscapes into the cabin, making the driving journey comfortable and pleasant. By integrating other Harman products, the cabin experience will be elevated to a comprehensive and multi sensory immersive experience, bringing extraordinary pleasure. In addition, Seat Sonic integrates speakers into the headrest and seat to create exclusive sound effects in different zones, achieving a personalized experience of immersive sound.

New chapter of Zhiqi Auto Show, deconstructing the driving experience of the new era. Harman's innovative technology empowers the in car experience to enhance dimensions

Ready Display Product Display

New chapter of Zhiqi Auto Show, deconstructing the driving experience of the new era. Harman's innovative technology empowers the in car experience to enhance dimensions

On site product and technical explanation

Deeply cultivating the source of innovation, China's research and development inspires the world

In the current wave of automotive intelligence, China, as an important new energy vehicle market, is driven by cutting-edge consumer demand, leading innovative breakthroughs in areas such as in car displays, intelligent cockpits, and OTA upgrades, injecting new momentum into the global development of intelligent vehicles. Harman deeply understands the strategic value of the "innovation source" in the Chinese market, continuously deepening its local research and development layout and strategic layout, covering multiple cities in China, and establishing a complete set of operation and management systems including research and development, production, supply, sales, after-sales, and management. Relying on this complete innovation system, the Chinese R&D team is able to make forward-looking technological layouts, deeply decode consumer trends, drive product innovation in multiple fields, and achieve efficient conversion from demand insights to product implementation.

To continue strengthening its local research and development capabilities and serving domestic and foreign customers and consumers, Harman is continuously deepening its investment and layout in China. In February 2025, Harman Suzhou Automotive Display Intelligent Manufacturing Factory was officially completed. This is Harman's first automotive display business production line globally, with a total investment of 100 million yuan. It is equipped with Class 1000 cleanrooms, Class 10000 cleanrooms, and four fully automated automotive LCD display module production lines. Key technological breakthroughs have also been achieved through the introduction of AI visual inspection. This production line further consolidates Harman's deep cultivation strategy in the Chinese market, providing customers with higher quality and more intelligent in car display solutions, and laying a solid foundation for expanding the display business matrix in the future.

New chapter of Zhiqi Auto Show, deconstructing the driving experience of the new era. Harman's innovative technology empowers the in car experience to enhance dimensions

Harman Suzhou Automotive Display Intelligent Manufacturing Factory

Faced with the transformation of automobiles from "transportation tools" to "third living spaces", Harman continues to embrace innovation, expand the boundaries of intelligent cockpit technology and in car experience, and deepen strategic cooperation with partners to jointly explore future oriented technologies and solutions. Harman will continue to uphold the concept of "consumer experience, automotive quality", insight into new market trends, develop more competitive products, and create a smarter and more emotionally resonant mobile living space.

About Harman

Harman designs, produces, and provides various intelligent connected automotive systems, audio-visual products, enterprise automation solutions, and IoT technology services for the global automotive market, mass consumer market, and professional fields. The company owns AKG ®,  Harman Kardon ®,  Infinity ®,  JBL ®,  Lexicon ®,  Mark Levinson ®  And Revel ® Waiting for advanced global brands. Harman is not only loved by audio enthusiasts of all ages, but also provides support for numerous internationally renowned professional performers and performance venues. More than 50 million cars are equipped with Harman's in car audio and intelligent connected car systems on roads around the world. Harman's software solutions are applied to billions of mobile terminals and systems, providing technical support for in vehicle mobility beyond office and residential areas, achieving various functions such as connectivity, integration, and security. Harman has over 30000 employees worldwide, spread across the Americas, Europe, and Asia. In 2017, Harman became a wholly-owned subsidiary of Samsung Electronics.