Ten years ago, Lexus showed signs of price hikes, until later on, the small stream became a river and reached an uncontrollable level. On one hand, there is a lot of profit from the price increase, on the other hand, there is the joy of jumping the queue to pick up the car after the price increase, and on the other hand, there is a condemnation of the price increase phenomenon. The confrontation between the three sides is actually two enemies and one suppressed, criticized as "sour grapes when you can't eat grapes", a strange phenomenon that permeates the Chinese car market.

The decade of missing automobile control measures, now being interpreted in various places, has been proven by history that superficial punishment is difficult to cure chronic diseases.

Will Hu Kuaizhi be sentenced for reckless price hikes and receive light penalties? No one can reverse the decade of missing car control measures

Recently, the official account "Traffic Talk Research Society" released a tweet that sparked a large number of reposts. The article directly points out that "recently, traffic accidents caused by drivers' incorrect use of assisted driving have occurred frequently", and provides a graded popularization of autonomous driving and related legal responsibilities.

Will Hu Kuaizhi be sentenced for reckless price hikes and receive light penalties? No one can reverse the decade of missing car control measures

Subsequently, a "closed door meeting" between the Ministry of Industry and Information Technology and 20 companies circulated online, regarding the so-called "thousand person group" and "ten thousand person group" public testing of intelligent driving, which requires reporting, going through the process, and strictly improving the testing standards, even requiring a reduction in OTA frequency. The summary is: no more nonsense!

Will Hu Kuaizhi be sentenced for reckless price hikes and receive light penalties? No one can reverse the decade of missing car control measures

Returning to the tweet of "Traffic Research Society", there is a prominent legal liability judgment regarding misleading advertising by car companies: if a car company fabricates or exaggerates the auxiliary driving function through advertising or promotional materials, misleading consumers to purchase, the market supervision department may impose a fine of 5-10 times the advertising cost for false advertising behavior in accordance with the Advertising Law, and revoke the business license for serious cases.

In addition, if false advertising causes serious consequences (such as causing traffic accidents and casualties), it may violate the Criminal Law, and the responsible person may be sentenced to fixed-term imprisonment of no more than 2 years or detention, and may also be fined.

This time, both the Advertising Law and the Criminal Law have been implemented, shaking the tiger. After many years, this storm of car control has finally begun.

Will Hu Kuaizhi be sentenced for reckless price hikes and receive light penalties? No one can reverse the decade of missing car control measures

If compared, 'food insecurity' can be likened to chronic drugs that accumulate over time and harm the entire body, while 'car insecurity' can be likened to acute drugs that can have unimaginable consequences in the event of an accident. Both control and supervision are indispensable.

Criticism is still not severe enough. A few years ago, there was enough evidence to extinguish the fire when autonomous driving replaced assisted driving as a promotional tool. However, the lack of control and superficial measures not only prevented the fire from being extinguished, but also made it burn even more fiercely.

Will Hu Kuaizhi be sentenced for reckless price hikes and receive light penalties? No one can reverse the decade of missing car control measures

Looking back at the development of the automotive industry over the past decade, due to the lack of control, public opinion has been incessant. In 2015, Lexus quietly launched a markup sales model for its terminals. An ES can only be put on the waiting list for pickup after a markup of at least 30000 yuan. If more money is added, the rank can be instantly raised and it can reach the top of the food chain in an instant. Money can make ghosts grind "is vividly portrayed in this stage play of price increase sales.

The decisions of relevant departments influenced by consumer psychology are not as shocking as the punishment of 'Zhou Yu hitting Huang Gai, one willing to hit, one willing to suffer'.

Will Hu Kuaizhi be sentenced for reckless price hikes and receive light penalties? No one can reverse the decade of missing car control measures

In 2019, Lexus was fined 87.6131 million yuan by the State Administration for Market Regulation for engaging in price monopoly behavior in its sales. 87.6131 million yuan may seem tough enough, but if each car is priced at an additional 30000 yuan to offset this fine, only about 3000 new cars need to be sold. For Lexus, it's just a drizzle.

At the beginning of 2024, when a Lexus dealer manager in Hainan faced a question from the enforcement officers of the Industry and Commerce Bureau about price increase sales, he said, "Then you can file a case," which fully demonstrated that Lexus still has the pride of the past. From initial timidity to eventual entitlement, the arrogance accumulated over time by certain brands may still have to be blamed for years of lack of control.

Will Hu Kuaizhi be sentenced for reckless price hikes and receive light penalties? No one can reverse the decade of missing car control measures

A series of accidents have occurred, public opinion has reached the forefront, and the storm has finally arrived. Just as everyone was discussing whether "delayed justice is justice", another soul questioning also came - is this a desperate solution or a desperate solution?

The Chinese characters are vast and profound, and the prohibited words in the Advertising Law can be exempted even in the propaganda of enterprises through indirect means. 'Best within 5 million' is not necessarily 'best', adding 'within 5 million' and setting a range is enough to make people think about whether it is illegal or not.

Will Hu Kuaizhi be sentenced for reckless price hikes and receive light penalties? No one can reverse the decade of missing car control measures

It is reported that soon, terms such as "Valet Parking", "One Click Summoning", "Remote Control", "Zero Takeover", and even "Intelligent Driving" will become prohibited. The eloquence of car companies is likely to be abolished, but it is difficult to guarantee that there are policies and countermeasures. Arrogance is essentially a chronic disease that cannot be cured without being tough.