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In November, the four new forces sold more than 10,000 yuan a month

Publish Date: 2021.12.02

  Hundreds of billions of dollars are flocking to electric vehicles.


  On December 1st, the momentum of new-build car forces could not wait to announce the latest sales results. Among them, four new-build car companies were among the "ten thousand car clubs." Some netizens lamented that the new forces are "killing mad"; November is "destined to be a carnival month for the new forces." Xiaopeng Motors, which has always been criticized as "name soil", really amazed everyone, "Xiaopeng appeared on the finale, it was very scary."


  Xiaopeng Motors, which has been described as "horrible" in sales, released sales at the latest among several new forces. In November, Xiaopeng ranked first in the sales volume of new car arrays with 15,613 vehicles delivered. The runner-up is the ideal car, with a monthly delivery of 13,485 vehicles, an increase of 5836 vehicles from the previous month. Weilai Automobile returned to the “ten thousand vehicles club” and delivered a total of 10,878 new vehicles in November.


  Surprisingly, Nezha cars also squeezed into the "ten thousand echelon." In November, Nezha delivered 10013 new cars, a year-on-year increase of 372%. In October of this year, Nezha counterattacked with 7,699 sales, surpassing Ideal and Weilai, and rose to the second place in new cars, second only to Xiaopeng.


  The zero running and Weimar performances in the second tier are also good. Among them, the zero-run vehicle delivered 5628 vehicles, a year-on-year increase of 236%; Weimar Motors delivered 5,027 vehicles, a year-on-year increase of 66.6%.


  Source: Future Car Daily


  The "Chuang Erdai" hatched by traditional car companies also announced the sales report. With mature production experience and channel accumulation, it was able to rapidly expand the market.


  In November, the Volkswagen ID. family delivered more than 10,000 consecutively and delivered 14,167 new cars, an 11.2% increase from the previous month; the extremely krypton delivery volume was 2012; the monthly sales volume of Lantu continued to grow, with a total of 1,139 new cars delivered.


  Four new forces sold over 10,000


  For a long time in the past, "Wei Xiaoli" has built a solid first camp. New cars such as Nezha, Zero Running, Weimar, and Ai Chi formed the waist force and accelerated the pursuit. Today, this pattern is changing.


  “NIO’s previous delivery volume fluctuated partly because of the adjustment of the production line, which is a normal phenomenon in the auto industry.” Auto industry analyst Zhong Shi told Future Auto Daily that in the long run, (NIO can expect), the upcoming pure The electric sedan ET7 will be a bright spot.


  ET7 is NIO’s fourth production model and its first pure electric car. The car will start at 448,000 yuan and will be produced at the Jianghuai plant in Hefei, Anhui. It is scheduled to be delivered in the first quarter of next year. In order to ensure the timely delivery of ET7, Weilai carried out production line transformation in early October this year, which affected the delivery volume in the last two months to a certain extent.


  Xiaopeng can top the list, and Xiaopeng P7 contributed a lot.


  According to official data, Xiaopeng P7 has become the backbone of Xiaopeng’s sales. In November, Xiaopeng P7 delivered 7,839 units, an increase of 30% month-on-month, and accounted for more than 50% of total sales.


  Source: Xiaopeng Automobile Official


  From January to November, Xiaopeng’s cumulative delivery volume was 82,155, a year-on-year increase of 285%. The sales peak is approaching towards the end of the year. If this momentum is followed, Xiaopeng's annual sales are expected to exceed the 100,000 mark.


  "In the new car company, Xiaopeng and Ideal are on the same level, and the competition is anxious." Master Zhong thinks.


  In October of this year, due to the tight supply of millimeter-wave radar and other parts, the production of the new Ideal ONE was restricted. However, the latest news from Ideal claims that the shortage of millimeter-wave radars has been resolved, but the impact of the shortage of Bosch ESP modules will continue into the first quarter of next year. The orders accumulated by Ideal ONE were released in November.


  Despite the high ranking, the ideal has the hidden concern of a single product. Among the many new car companies, only Ideal relies on a single model, Ideal ONE, to work hard. Ideal is accelerating the progress of the second model.


  Ideal Motors stated in the third-quarter earnings call that the second model, Ideal X01, is scheduled to be released in the second quarter of next year and delivered in the third quarter. This new car is positioned as a full-size luxury SUV and still adopts the extended range technology solution. The pure electric car will not be delivered until the second half of 2023.


  Nezha car is a dark horse that has been smashed out in the last 3 months. In 2018, the annual sales volume was only 1,206. Today, the monthly sales volume has exceeded 5,000, with a total of 59,547 deliveries from January to November.


  In September of this year, Nezha delivered more than ideal 7699 vehicles, ranking third in the sales of new cars; in October, Nezha continued to maintain strong growth, ranking second with 8,107 deliveries.


  Currently, Nezha has two models on sale. They are Nezha U and Nezha V. Among them, Nezha V is a well-deserved sales volume, accounting for about 75% of the brand's overall sales. At the beginning of last month, Nezha released the Nezha V Pro version. The pricing and configuration of the new car have been upgraded to capture more young consumers.


  Source: Nezha Automobile


  "The real inflection point of China's new energy vehicles comes from the third, fourth, and fifth tier cities. The strategic goal of Hezhong Auto (Nezha's parent company) is to encircle the cities from the countryside." The chairman of Nezha Auto, Fang Yunzhou, has determined that the sinking market has unlimited Therefore, Nezha’s target market is focused on low-tier cities.


  "High cost performance is the advantage of Nezha, taking the people-friendly route and affordable." Zhong Shi analyzed to Future Automobile Daily.


  In addition to cost performance, the joining of powerful shareholders also provides Nezha with sufficient funds and resources. Automotive analyst Zhang Xiang told Future Auto Daily that the 360 ​​Group’s shareholding has increased Nezha’s thinking on the Internet; Ningde Times endorsed Nezha’s battery safety.


  In addition to Nezha, the delivery volume of Leap-Run Auto also increased significantly in November. In November, Leapfrog delivered 5,628 new cars, an increase of 54% month-on-month and a year-on-year increase of 236%. Among them, the T03 is the vehicle with the highest volume of zero running.


    Hundreds of billions of U.S. dollars emerge electric cars


  In 2021, the wind direction of the auto industry will obviously shift from fuel-fueled vehicles to new energy vehicles.


  Earlier, Tesla Chairman Robyn Denholm pointed out that in order to achieve complete decarbonization of transportation by 2050, the sale of petrol vehicles must be stopped around 2030. More than 10 auto companies such as Ford, GM, BYD, etc. have promised to phase out the production of fuel vehicles worldwide in 2040.


  Zhao Xiaoguang, director of Tianfeng Securities Research Institute, pointed out that new energy vehicles are in the period of 2011-2012 for smart phones, and they are expected to have a lot of room for development.


  "The conversion of traditional fuel vehicles to electric vehicles may be realized within 3-5 years," BYD Chairman Wang Chuanfu recently predicted that this will give birth to a group of highly competitive auto companies. Not only new car companies, traditional car companies, and Internet giants are all vying for this window of time.


  In November, Tesla announced that the German factory will start production in December, which can produce 1,000 cars a week, and its production capacity is gradually increasing. General Motors also announced that Hummer electric pickup trucks will be delivered this month. Apple is also speeding up the development of electric vehicles.


  In the domestic market, in addition to new forces such as Xiaopeng, Ideal, Weilai, and Nezha, technology giants such as Xiaomi and Baidu are also accelerating their pace. The latest news shows that Xiaomi will build a vehicle plant with an annual production capacity of 300,000 vehicles in the Beijing Economic Development Zone. The first vehicle is tentatively scheduled to roll off the assembly line in 2024.


  Jidu cars built by Geely and Baidu have also reported new trends, and the simulation prototype-Jidu SIMUCar also entered the dynamic test phase in November, striving to launch a mobile car robot in 2023. Huawei, which has repeatedly stated that it does not build cars, is secretly deploying. In the past two months, Huawei has spent a total of 486 million yuan to bid for two industrial land in Dongguan and Shenzhen respectively for the manufacturing of smart auto parts.


  According to data from the China Automobile Association, the penetration rate of China's new energy market has reached 16.4% in October, and new energy vehicles are entering a new cycle of rapid growth. According to the development law of the S-curve of emerging industries, when the share of new products reaches 10%-15%, the industry will enter an exponential growth stage. The new energy vehicle market is on the eve of the "hard fight."


  Source: Guosheng Securities


  Consulting company TrendForce predicts that after the pure electric platforms of traditional car companies successively put into production of new cars, the number of pure electric models will increase and the update speed will accelerate. The agency believes that the next 1-3 years will be a period for new car brands and cross-border car manufacturers to gradually achieve mass production. The competitive landscape of the new energy vehicle market contains huge room for change.


  This time-consuming and money-consuming car-making movement urgently needs blood transfusion from the capital market.


  This is also the most important task for all car-building recruits except Wei Xiaoli-to promote the listing. Currently, Leap Motor has hired an investment bank to arrange a Hong Kong IPO with a scale of over US$1 billion. Weimar Motors also completed a D2 round of US$152 million in financing today, one step closer to the IPO.


  As for the time of listing, industry insiders who have participated in the financing of new cars told Future Auto Daily that they need to be determined based on the sentiment of investors in the secondary market, macroeconomic policies and other factors. "The capital market places more emphasis on the future imagination of electric car brands."


  Right now, the investment sentiment for electric vehicles in the secondary market is unprecedentedly high. The US electric pickup startup Rivian's stock price rose by 53% on its first day of listing, and its market value exceeded US$100 billion the next day. Not only that, the market value of many listed electric vehicle companies has surpassed traditional auto giants. Bank of America Securities said that this wave of IPOs in the field of electric vehicles is expected to last for three years. By the end of 2023, the total amount of funds raised is expected to reach 100 billion US dollars.

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