"After the tank becomes independent, WEY will expand its positioning from luxury SUVs to include SUVs, cars, MPVs and other comprehensive categories of car brands, while tanks will mainly focus on the off-road vehicle market." Regarding the upcoming official announcement of tank brand independence on April 19 According to the news, Li Ruifeng, Vice President of Great Wall Motors and General Manager of WEY Brand, gave a brief introduction to the future plans of the two major brands.

　　If the Euler new energy brand is aside, the WEY brand's plan to enter the car market will end Great Wall Motor's corporate strategy of "focusing on SUVs".

　　"The Great Wall focus on SUV strategy has been adhered to for many years, and it has become a professional, dedicated and expert in this field." Looking back on the development history of Great Wall Motors, Li Ruifeng said. "We successfully developed a blue ocean and led this blue ocean to become a huge market."

　　is no longer focusing on the SUV market and opening up new businesses for cars and MPVs, which is inspired by the successful experience of tanks, and is also a reflection of Great Wall Motor’s category strategy.

　　Tank: Independence after six months of listing

　　The independence of the tank originated from the success of the tank 300.

　　In December last year, the Tank 300 was officially launched. 20 days before the booking was opened, Great Wall Motors received more than 10,000 orders. The launch of the product is immediately exploding, and the daily average order of the tank 300 continues to remain at a high level, making the capacity of the Chongqing Yongchuan factory that was in a state of capacity ramping continue to be tight.

　　"Among the top 100 SUV models sold in the Chinese auto market, only 5 have professional off-road capabilities, 95% of which are urban SUVs. The development of SUV segments has formed two extremes-'Urban SUVs cannot get out of the city, and off-road SUVs cannot enter the city.' Consumers can't find a'compromised' choice, and the tank SUV hopes to take both into consideration and bring users a brand new travel experience." In Li Ruifeng's view, the success of the Tank 300 is inevitable.

　　With the skyrocketing sales, the tank brand will continue to spread independent speculations. On March 21, Wei Jianjun, Chairman of Great Wall Motors, stated in a public occasion that the tank series of Great Wall Motors' high-end brand WEY will soon be separated from the WEY brand and become an independent off-road brand. It will open in Shanghai on April 19 It was officially announced at the auto show. On March 25th, Tank 300 officially released the "Suspended Order" message.

　　In the independent tank brand, Great Wall Motor's actions are very bold.

　　"Since the current tank has formed an independent category in the minds of users, and the brand positioning is also the clearest, its independence is a necessary trend and the best choice. It is also an opportunity for Great Wall Motors to explore the brand and achieve global development." Fu Xiaokang, vice president of Great Wall Motors, said this.

　　Tank’s popularity and independence are very rapid. Great Wall Motors has a clear plan for this rapidly growing new Internet celebrity.

　　In this regard, Li Ruifeng said that the tank will be built as a smart and professional off-road vehicle brand, and two different styles of products will be unveiled in the future, one will take the "Mecha Cross-country" style, and the other will take the "Business Luxury Full-Size SUV" route. "In addition, more models will be derived under the tank platform, but the prices are all over 200,000 yuan." Liu Yanzhao, executive vice president of WEY brand, added.

　　WEY: Will be comparable to Tesla

　　The tanks that are on fire stand on their own. How will the WEY brand develop in the future? This is a concern of many people.

　　"First of all, the positioning of the WEY brand will be upgraded from the previous ‘luxury’ SUV to a ‘new generation smart car’, hoping to combine the three modes of ‘smart driving, smart cockpit, and smart service’.” Li Ruifeng said. In terms of product categories, "WEY will launch more types of models, expanding from SUVs to cars, MPVs, etc."

　　Regarding the future business plan of the WEY brand, Li Ruifeng explained in detail, “No matter how good we are, SUVs only occupy 48% of the market share. Therefore, Great Wall's sedan category will also be restarted under the WEY brand.” He revealed.

　　In the layout of the MPV market, Li Ruifeng believes that with the development of China's economy and the release of the second child, the demand for luxury MPVs for commercial and home use will increase. "We are not simply following."

　　Regarding more business plans, Li Ruifeng said that after the Shanghai Auto Show, the WEY brand will release a new strategy at the end of May, and the answer will be announced at that time.

　　After reorganizing the business and positioning of the WEY brand, Great Wall Motor has carried out strategic thinking on the WEY brand in horizontal, vertical and category differentiation. The upgrade from luxury to a new generation of smart car positioning means that there will be new adjustments in both the product dimension and the technical dimension. For example, in the future, Great Wall Motor’s new-generation technology will be applied first on the WEY platform.

　　"From the technological dimension, we have the relative conditions for smart cars. We can match the joint venture brand Tesla, and we will be faster than ordinary car companies." Li Ruifeng said.

　　For the new strategy of the WEY brand, Li Ruifeng is obviously very confident. "After 30 years of accumulation, we have the strength to learn from and benchmark against the new energy automobile industry. The greatest advantage of Great Wall Motor is that we learn fast, learn well, and have high efficiency." Li Ruifeng said, "By changing the entire system, as long as With time and everyone’s support for us, I think it can be changed."

　　Summary: The separation of the tank from the WEY brand is a good thing for Great Wall Motors as a whole, because there is another new brand that can be hit. But for the WEY brand, under the new brand positioning and strategy, Li Ruifeng and his team will embark on a new journey, and the competitive environment this time will be even more cruel.