Bentley's sales hit a record high as it benefited from the Chinese market

publish_time: 2021.01.08

       The company's performance growth mainly comes from China, an increase of up to 48.5%.

       On Tuesday local time, Bentley, a luxury car manufacturer under Volkswagen Group, said that the company set a new high in sales last year, while the industry as a whole is struggling to cope with the huge losses caused by the new crown epidemic.

        Although Bentley’s factory in the UK was closed for seven weeks during the COVID-19 pandemic last year, and its output in the following nine weeks was only half of its normal output, it still set a sales record of 11,206 vehicles in 2020. It is worth noting that the company's sales in 2019 were 11,006 cars.

        In terms of regions, Bentley’s sales in the Americas increased by 4.2% last year, and it is still Bentley’s main market. However, the company's performance growth mainly comes from China, an increase of up to 48.5%. Overall, these two markets accounted for 53% of Bentley’s sales last year, offsetting its sales decline in the UK, Europe and the Middle East.


        Bentley CEO Adrian Hallmark said that it is cautiously optimistic about its performance in 2021 because there are still many uncertainties in the future. However, in his view, last year's sales record is a strong proof of Bentley's potential.

        Not long ago, Bentley Motors announced that it plans to realize plug-in hybrid or pure electric models for all series of products by 2026, and realize the pure electricization of all series models by 2030.

       Just a few days before Bentley's "official announcement" transformation, the British government announced that it would ban the sale of fuel vehicles in 2030. Adrian Hallmark, Chairman and CEO of Bentley, told the media that Bentley’s full-scale electrification transformation is partly driven by regulation and partly in response to customer needs.


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