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"Safe and not forget the danger", the speed of car electrification must be aware of danger

Publish Date: 2020.10.12

    In the context of the rapid acceleration of automobile electrification, the transformation of many auto companies has caused many industry insiders to worry, "Electrification strategies and methods appear to be too radical." In order to pursue ultra-long cruising range, some electric vehicles have piled up more batteries, the impact of which is heavier body and more power-consuming products; in order to achieve fast charging, some car companies have adopted unverified solutions and The practice has increased the potential safety hazards of the battery, and the frequent spontaneous combustion incidents have sounded the alarm for the safety of electric vehicles.


   "Safe but not forgotten danger, survival but not forgotten death, cure but not for chaos". Even if the situation is very good, you must always maintain a sense of worry. It is better to think of the harm more severely than to regret it beforehand. Only by seeing the "bad" and "difficulties" in advance, can you not panic and lose your mind when encountering problems. Encouraged by colleagues in the editorial department, as a reporter of Economic Daily-China Economic Net, who is a master of philosophy at Renmin University of China, he tried to observe the auto market from a philosophical perspective. In this issue of "Yueyuezhezhan", we will discuss with you that in the context of the rapid acceleration of automobile electrification, car companies need to establish a bottom-line thinking and perpetuate the sense of worry.


    On October 5, the 16th Beijing International Auto Show officially came to an end. As the world’s only top international automobile exhibition in 2020, this year’s Beijing International Auto Show will showcase a total of 785 vehicles, 82 world premieres (14 of which are multinational companies), 36 concept cars, and 160 new energy vehicles ( Among them, 147 new energy vehicles from Chinese auto companies) attracted 530,000 audiences. Under the normalization of the epidemic situation, the organizers of the auto show have implemented a strict real-name admission system, and have accurately and effectively controlled the number of on-site visitors to ensure the public health safety of the exhibition.


电动汽车,电动车

    In the face of a sudden epidemic, China is the world's first and fastest auto market to recover. The first recovery of the Chinese auto market has attracted global attention. The 2020 Beijing Auto Show is held as scheduled, further boosting the morale of the global auto industry, helping the steady recovery of my country's auto industry and market, and promoting the formation of a new development pattern with the domestic cycle as the main body and the domestic and international dual cycles mutually promoting each other.


    Under the wave of the “new four modernizations” of automobiles, the 2020 Beijing Auto Show will focus on the integrated development of electrification, intelligence, and connectivity, with the theme of “intelligence leading the future”, and showcase new technologies such as new energy, artificial intelligence, and mobile internet. Industry changes brought about. According to statistics, nearly 40% of the new cars unveiled or listed at the Beijing Auto Show are new energy models. Both traditional car companies and new car manufacturers are focusing on new energy products, making the competition for new energy vehicles more intense.


    The Chinese auto market is at the forefront of industry changes, and Chinese consumers are also willing to embrace new technologies and lifestyles. In this context, it has become a trend for all OEMs to fully invest in electric vehicle research and development projects. On the evening of October 6, Mercedes-Benz released a new strategic route, "It will be committed to a clear plan for the electrification of the entire product lineup, and its determination to fully realize the carbon neutrality of the business", Daimler AG Chairman of the Board, Mercedes-Benz- Said Kang Linsong, chairman of the board of directors of Mercedes-Benz AG.


    According to the plan, Mercedes-Benz will release 4 new pure electric products based on the EVA platform of pure electric models of large vehicles. Among them, the first model EQS will be launched in 2021; next, three models of EQE, EQS SUV and EQE SUV will be launched one after another. In addition, AMG, Maybach, and G-class vehicles will also provide electrified products. Beginning in 2025, Mercedes-Benz will also launch more electrified models based on its second new dedicated electrification platform-the MMA modular platform designed for compact and medium-sized cars.


    Coincidentally, "General Motors plans to invest more than 50% of its global funds and resources in the field of electrification and autonomous driving in the next five years", Bai Li, Executive Vice President of General Motors and President of General Motors China, recently accepted the Economic Daily-China Economy A reporter interviewed by the Net revealed that "new energy models will account for more than 40% of the new models launched by General Motors in the Chinese market, covering all mainstream market segments."


    By 2025, the Volkswagen Group's MEB plant in China will also produce a total of 15 models from multiple brands. Volkswagen Group (China) CEO Feng Sihan said a few days ago, "By then, 35% of the group's models sold in China will be electric vehicles. Based on this product portfolio, we plan to deliver approximately 1.5 million new energy models in the Chinese market each year." . In addition, many multinational automobile brands such as BMW, Audi, Ford, and Hyundai have also released their own product or capacity plans.


    Thanks to the country's great attention and strong policy support, many independent brands also "bet" on pure electricity-based technical routes. Dongfeng, BAIC, Geely, Great Wall, etc. have launched their own new energy brands one after another; although FAW, SAIC, and GAC have not established separate new energy vehicle brands, they all have related product layouts.


    "The Book of Changes·Xi Cixia" says: "In peace but not forgotten danger, stay but not forgotten death, cure but not chaos". Even if the situation is very good, you must always maintain a sense of worry and never forget the danger that may arise. It is better to think of the harm more seriously in advance instead of regretting it. Only if you can see the "bad" and "difficulties" in advance, can you not panic and lose your mind when you encounter problems.


    Major auto companies have accelerated their deployment in the field of new energy, indicating that the electrification of automobiles is the general trend. However, in the context of the rapid acceleration of automobile electrification, the transformation of some auto companies has caused many industry insiders to worry, "Electrification strategies and methods appear to be too radical." In order to pursue ultra-long cruising range, some electric vehicles have piled up more batteries, the impact of which is heavier body and more power-consuming products; in order to achieve fast charging, some car companies have adopted unverified solutions and The practice has increased the potential safety hazards of the battery, and the frequent spontaneous combustion incidents have sounded the alarm for the safety of electric vehicles.


    For automobile companies, it is necessary to stick to the bottom line thinking, enhance the awareness of danger, and effectively prevent and resolve various risks of electrification transformation. From the perspective of the entire automotive industry, its embrace of electrification should also maintain a reasonable scale in accordance with the requirements of the country's macroeconomic policies and in line with the needs of my country's economic and social development and the conditions of resources, energy and environmental protection.

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