On September 28, the third generation of Haval H6 DHT-PHEV was listed. This is another charge launched by Great Wall Motors after the announcement of Haval's new energy strategy in August, which sounded the clarion call for a comprehensive transformation to new energy. Li Ruifeng, CGO (Chief Growth Officer) of Great Wall Motors, said at the press conference that Great Wall and BYD exist as "North Qiaofeng and South Murong", and proposed the market pattern of "New Great Wall in the north and BYD in the south" after the transformation of Haval New Energy.

The following is the full text of the speech:

hello everyone! I'm Li Ruifeng.

It's my great pleasure to share with you the listing of the third generation H6 DHT-PHEV in the cloud. Before October, at Water Cube, Haval's new energy strategy was released, and H6 Hybrid DHT Gemini was unveiled; A few days later, many of Haval's new energy products surprised Chengdu and stood out in Chengdu. For a moment, the sword and Qi are all new energy! Yes, as you can see, Haval's new energy horn has been fully sounded.

If new energy is a lasting feast, Haval seems to be a late comer. You see, when it comes to the transformation of Haval to new energy, there are various voices: some people say that the new energy market has gone crazy. Is Haval going to enter at this time to be bloodwashed or to be sold? Someone asked, the sect has been established and the territory has been determined. Who will give Haval, who is later than the evening, a seat? Others are wondering whether Haval will actively lead, passively follow, or comprehensively compete in the transition to new energy? More careful people speculated that Haval, the leader of SUV in the traditional era, called himself "the expert of new energy SUV" this time. From leaders to experts, it is thought-provoking. Is everything new and dare not to be the king again?

There are thousands of question marks and exclamation marks floating in the air. In fact, there is only one answer forever!

Here, I just want to answer all the guesses with an old proverb——

When the wind blows, everyone will stare at the tallest tree.

Thank you for your kindness.

Let's review Harvard first.

Eleven years ago, who was the one who led China's SUV trend with his own efforts?

Harv!

Who has dominated the SUV market in China for 11 years?

Harv!

In the past 11 years, who was the one who challenged the monopoly pattern of joint venture brands and reordered the SUV market?

Harv!

Haval is doing the same thing today as he did 11 years ago.

From an SUV leader to a new energy SUV expert - it is by no means a progressive concept, a turn of position, or a compromise position. It is the self evolution, self iteration, self focus and self inheritance of SUV gene in Haval brand.

Among new energy vehicles, what Haval should do is to be the most professional and valuable SUV brand in the new energy field!

If the automobile industry civilization in the new era is a march, Haval must play the strongest voice in the world.

If it is necessary to talk about the time and time, I would like to share a sentence with you about the African woman writer Danbisa The famous quote of Dambisa Moyo——

The best time to plant a tree is ten years ago, followed by now.

The best time for Haval is now. Everything is ready for Haval.

Of course, we would like to thank Weixiaoli from the bottom of our hearts. As a freshman, we look for something new in the valley; We should pay tribute to BYD, a new energy vehicle, which has accumulated a lot and started the wave.

How lucky it is to be in the same spring with you!

After all, the king has nothing to fear but loneliness.

Recently, what do young people like most? WeChat games make a sheep.

Everyone is trying to create a miracle, that is, to get through the second most difficult level in history.

In addition to focusing on why young people like this game so much, I also have other insights——

This is more like the epitome of the new energy vehicle market, the first level of zero difficulty and the second level that cannot be passed.

In the past few years, under the catalysis of the Internet, new energy has become the first hurdle in the challenge arena, giving people a bad illusion that everyone can fight twice. As long as the artist can repair the drawing, he will beat the teacher to death.

Entering the second level, the difficulty is soaring! Will this happen again?

New energy vehicles, first of all, are cars. The automobile industry has always been a heavy capital intensive industry, an industry that focuses on accumulation and technology as the primary productive force.

In this pass, it is no longer words and ideas that determine the war situation, but down-to-earth practices.

Haval has been waiting for a turning point in the new energy era when it entered the new energy industry.

You will find that the first half of the new energy market is a small foreshadowing, which can be called a "small era": small burdens, small inputs, small topics, small situations, cautious, small trials, small plans, small fights.

With the entry of mainstream traditional automobile brands represented by Haval, the new energy market will soon play a chorus, which can be called the "big era": big pattern, big brand, big action, big trend, big tide, big wave, big situation, big contribution, big opening and closing.

After all, energy innovation is only a link in the progress of the automobile industry. It proposes a new possibility of power output, rather than a fundamental subversion of the existing travel mode. Therefore, the "small era" focuses only on technical parts, traffic and algorithms. The "big era" is back to the topic again, focusing on the possibility of travel based on the new power background. It is strength and practice.

More importantly, after the mainstay brand joins the new energy camp, it will fundamentally correct and adjust many existing problems of new energy travel with systematic strategic strength, and promote new energy to change from the general trend to the main theme.

Therefore, we can say that here comes Haval, and the true meaning of new energy has been deeply activated.

Before Haval, it is the prologue.

In the long history, only a few people will be touched by the times.

More than ten years ago, when the domestic SUV field was booming, the market needed a big flag, Haval brand did not give up, and fulfilled the mission of "SUV leader", focusing on and leading the way for eleven years.

Today, the new energy era is emerging. Haval has accurately locked in its new mission - the new energy market. It no longer needs PPT and methodology. Instead, it needs mainstream Chinese auto brands to provide more convincing value output from the two dimensions of auto and new energy. It calls for authority, it craves trust, it respects results, and it expects experts.

Haval, from an SUV leader to a new energy SUV expert, means the transformation of a king - from rule to service, from leaps and bounds to focus, from unity of mountains and rivers to millions of users.

Of course, in the new era, the reason why the king is so determined is that, in addition to his keen insight into the times, there are four trump cards that have been well accumulated.

The first trump card: accuracy upgrade, from focusing to sniping

Over the past ten years, Haval has focused on SUVs with unprecedented strategic returns.

In the new energy era, is the bull's-eye still an SUV?

Some people say that the dividend period of SUV in the domestic market has passed, but I think that the value mining of Chinese auto brands for SUV categories is just the tip of the iceberg. In the next new energy era, Haval will focus on the SUV segment market with higher layout accuracy to achieve further improvement of brand value.

If Haval was the SUV with the largest sales volume before, then it will be the best SUV in the world after that.

Haval not only insists on focusing on SUVs, but also leads Chinese SUVs to break through the encirclement collectively, making SUVs become China's business card and talk to the world. Japan has MPVs, Italy has sports cars, and China has SUVs!

World SUVs look at China, Chinese SUVs look at Haval,

If there is a brand that can represent Chinese SUVs, it must be Haval.

The second trump card: hardness upgrading, building a technical aircraft carrier formation

At present, Great Wall Motors has deployed coffee intelligence, nano smart line, beehive battery, beehive easy to create, etc. throughout the entire industrial chain, and the technology integration of various advantageous sectors has enabled Haval brand to become bigger and stronger. The lemon hybrid DHT technology, combined with the leading edge of intelligent driving, and Haval's years of technology accumulation in safety and reliability, will form an aircraft carrier formation that is unique in the new energy era.

In terms of power, our lemon hybrid DHT technology is completely, independently designed, developed, and has independent intellectual property rights. We have applied for 199 patents and more than 80 core patents. This highly integrated new energy system is a set of new energy architecture with the highest efficiency in the full speed domain, the best driving experience, and the highest degree of intelligence.

We can responsibly say that the Great Wall Lemon Hybrid DHT hybrid technology is the best new energy technology in the world at the moment, which can truly represent China's new energy technology!

It is the industry consensus that the hybrid technology of the incremental process is backward, so there is no need to comment here. Compared with other hybrid technology solutions in the industry, we are the first in the world to launch the lemon hybrid DHT with two gears and two motors, which has five modes of pure electricity, series connection, parallel connection, direct drive and energy recovery, realizing the four core scenarios of urban, suburban, high-speed and climbing, with the best energy efficiency and driving and riding in the full speed range.

In terms of the three electricity system, Great Wall is one of the few enterprises in China that have completed the layout in the battery field. The "Honeycomb Energy" of Great Wall Motors has formed a comprehensive new energy capacity covering the research and development and manufacturing of battery materials, cells and modules.

In the new energy vehicle industry, where safety is paramount, failure to grasp safety is a violation of life. Unsafe, no car! Not safe enough to build new energy vehicles!

The arrival of Haval New Energy will complement the last short board of new energy security!

In terms of intelligent driving, the leadership of Great Wall Motors is subversive. We have the industry leading NOH high-level intelligent driving assistance system. As far as the independently developed city level navigation driving assistance is concerned, we have surpassed Tesla and a number of new forces and taken the lead in climbing the Everest of intelligent electric vehicles.

Equality in science and technology is an important mission of Haval as a national brand in the new energy era. We will adhere to the combination of foresight and practicality in the technical dimension, and the combination of guidance and popularization. Let the aircraft carrier level new energy technology formation transform into more user-friendly, more experiential and more valuable sample products.

The king's grace will benefit all.

The third trump card: temperature upgrading, serving 750W customer base plate

Looking at global automobile enterprises, the larger the base of fuel vehicle customers, the more difficult it is to transform into new energy.

But in the view of Haval brand, the so-called difficulty is the angle. If you take 7.5 million users as a burden, it is natural for an elephant to turn around; If you regard 7.5 million users as a treasure, it will come naturally.

In the past two years, with the reform of Great Wall's organizational structure and the deepening of the "one car, one brand, one company" model, user awareness has been fully stimulated. The new 3.0 organizational structure model with the core of "strong background, large and medium platforms, and small front desk" will also escort the multi brand strategy of Great Wall. New initiatives such as user co creation, comprehensive TO C, and senior executives facing users have been launched, making Great Wall one of the leaders in user operation mode in the industry.

Haval was once known as "the SUV that can make friends with users most". There is no doubt that 7.5 million users are the most valuable asset of Haval in the new energy era!

It can be said that when the new forces are still struggling to break through the 100000 threshold of user scale, Haval has long used the user thinking of the new energy era to preview the operation of millions of users two years in advance. The overall arrival of the new energy era will usher in a huge exchange cycle, which is a huge advantage for Haval to develop new energy.

Haval, there will be a new temperature, that is——

In any choice, Harvard is first and foremost an attributive of trust.

The fourth trump card: Multivariate matrix, Haval realizes the global dream

Wei Brand is fully new energy oriented, Euler's pure electricity layout, Salon hits a new height of luxury, and tanks release new energy products.

The multi brands of Great Wall have achieved breakthroughs in the layout of new energy, and the Group has fully enabled Haval to transform into new energy.

The global layout of the Group makes Haval New Energy even more powerful.

Haval new energy is born globally and for the whole world.

We have established a "seven countries and ten cities" global technology R&D and scientific and technological innovation system, and formed a "12+5" global production layout,

We have a global sales layout, with more than 700 marketing networks in more than 170 countries and regions, which is the overseas tentacle of Haval New Energy's development. Based on the three major technology brands, we have built a global product to achieve overseas sales of 1 million vehicles.

We have joined forces with industry giants to create an automobile industry ecology. Many global strategic partners have joined the All Star Friends Circle of Haval New Energy!

After the technology and product layout of new energy, the core track, Great Wall Motors will enter a new channel of double growth of sales and profits, driving a new round of growth of brands and enterprises.

With the launch of the third generation H6 PHEV, you will find that as the Haval brand with the largest sales volume of Great Wall Motors, our pricing strategy will change, and we will use the best new energy technology in the world to benefit Chinese consumers. We hope that more people can afford new energy and build a new energy SUV brand for the people.

Haval's entry into the new energy market marks the new energy market and officially ushers in the national new energy era.

The competition between the strong can drive the spiral rise of Chinese automobile brands.

Just like BYD has DM-i, Haval has lemon super hybrid DHT; BYD has Song PLUS, Haval has H6 PHEV,

After the release of Haval's new energy strategy, many familiar media friends told me that, looking at China's independent new energy brands, Great Wall and BYD exist like "North Qiaofeng, South Murong". After the transformation of Haval's new energy, will there be a market pattern of "New Great Wall in the north, BYD in the south", forming a competitive situation of "one long, one low"?

And we are more willing to see more excellent independent brands join us. We look forward to competing with the strong, sharing and innovating global technology, building a new energy ecological alliance of Chinese brands, and promoting the new energy process in China and even the world!

As the saying goes: Walk fast alone, walk far together!

We believe that on the new energy race track, the future of China's new energy vehicles is the picture of a hundred competitors competing for the current and a hundred cars winning!

Let's look forward to the next highlight era of China's new energy market led by Haval!