Dongfeng qichen with "intelligent interest star born" as the theme, the grand unveiling of A+ class SUV first class - qichen star, and release of the new intelligent car building system - VSA intelligent module architecture.

On November 22, the 17th guangzhou international automobile industry exhibition opened in China import and export commodities trade exhibition hall. Dongfeng qichen with "intelligent interest star born" as the theme, the grand unveiling of A+ class SUV first class - qichen star, and release of the new intelligent car building system - VSA intelligent module architecture.

VSA intelligent module architecture is an intelligent vehicle building system specially built for Chinese consumers by dongfeng qichen with global wisdom. The architecture combines flexibility with prospective two characteristics in one, cover the VSA -l (the largest platform), VSA - C (compact platform), VSA - E three platforms matrix (electric platform), intelligent modular platform solutions, with intelligent, highly efficient, handling, comfort and safety of the five characteristics of new building cars, fully meet the future intelligent era Chinese consumers a variety of high quality travel demand.

As the first model born under the VSA intelligent module architecture, qisheng star convergence "renao-nissan - mitsubishi" alliance global wisdom, into the brand new "mixed yuan aesthetics" design concept, with new modeling design and leading technology, bring exclusive VIP level comfort experience for Chinese consumers.

Ma lei, general manager of dongfeng qichen, said: "the advantage of our own brands lies in our better understanding of Chinese consumers. Facing the new decade of qichen, the alliance of global wisdom, exclusively created VSA intelligent module architecture for Chinese consumers, and to start with qichen star, for them to create more exciting intelligent car life.

A+ class SUV first class "journey star" defines the new standard of VIP driving in the 2020s

With the increasing maturity of China's automobile market, consumers' requirements on design, technology, quality and other aspects when buying cars are constantly improved. Since its second venture, dongfeng qichen has deepened its understanding of the market, studied and evaluated the market, practiced its internal skills, collected the power of the whole value chain of renault-nissan and mitsubishi alliance, deeply cultivated its independent design and technology research and development, and continuously improved its capability.

The dongfeng qichen blockbuster debut of new model -- and the stars, it is the first that VSA intelligent module architecture, and dongfeng qichen geared to the needs of automobile consumption demand in the 2020 s, combined with the union technical support and the deep understanding of China's auto market, and nine years of experience to create a new strategic model, and will be listed in the first quarter of 2020.

"The essence of all things, on the list of stars", positioning as "A+ class SUV first class" star, set global wisdom, for Chinese consumers to create four core selling points, it has 48 technical highlights, VIP48 as the core product label. Qichenxing for the new light middle class launched, in the face of pressure to accompany them stable forward, but also to meet their pursuit of quality of life, bring exclusive VIP travel experience.

Alliance technology, VIP ultimate quality

With the continuous improvement of consumers' requirements for automobile quality, excellent quality is bound to become the most important part of VIP appeal. Dongfeng qichen in the development and production of qichen model, sharing the alliance's mature technology and professional team, fully integrated with the international wisdom and global alliance supply chain system, joint venture high standard quality management system to ensure high quality.

As the first new car of VSA intelligent module architecture, qishuxing has been comprehensively improved in intelligence, comfort, driving pleasure and other aspects. Rev. star equipped with the same level of the only 48V light mixed pressurization power system, set acceleration boost, energy recovery, taxi stop, idling start is equal to a, to achieve comfortable and smooth driving and efficient fuel saving double enjoyment; Professional and comfortable chassis adjustment, according to the Chinese users especially care about high-speed and curve dynamic performance adjustment, to achieve a perfect balance between handling and comfort; Cooperate with the Body structure of Zone Body area, industry leading passenger cabin high strength steel 94% ratio and other super five star passive safety design, make the driver more comfortable and comfortable.

New shape, VIP extreme aura

Appearance modelling is the first impression that consumer buys car, car. Qi Chen star adopted the family "mixed yuan aesthetics" design concept to build, design inspiration from the universe and the planet, to "momentum", "condensed", "balance" three elements as a guide, will be the stars shine and gravity tension is an integral whole, achieve a strong visual impact and full of the perfect combination of strength.

Star use v-galaxy star family front face, inlay 66 stereo stars, such as stars twinkling brilliant; Binary star LED headlights innovative introduction of star array type light belt layout, effectively expand the visual width, combined with the dynamic water welcome lights, integration presents a great beauty; Brand new star car standard, new brand image, make start star on the road, blooming aura, eye-catching.

Qi chenxing body smooth high shoulder line through the body, momentum and aesthetic sense of nature; Complete stretch of the full face, showing a ready power; Chrome-plated window line is like the vast deep space star orbit, concise and elegant, it is attractive at a glance; Sky curtain panoramic skylight directly into the broad horizon of the sky, allowing drivers to enjoy a natural travel time.

Superior comfort, VIP extreme enjoyment

Comfort is the eternal focus of VIP driving, but also one of the primary factors for Chinese consumers to consider when buying a car. Based on the VSA intelligent module structure of the upsizing platform, qishinxing has 2756mm long wheelbase and 1905mm the same class of the largest car width, as well as the full flat rear platform, to build a super car and luxury storage space.

The vehicle is equipped with a zero-gravity seat, which simulates the zero-gravity state of space, and is developed by referring to the human body curve and body pressure distribution, to give the human body and spine the maximum buffer and continuous support, effectively reducing fatigue. The co-pilot seat is equipped with queen's co-pilot seat with leg support and waist support. The main co-pilot seat is equipped with seat heating, massage and other functions, taking into consideration various personalized needs of passengers. Leisure functions such as the main driver's one-button leisure, back seat neck guard aviation headrest, automatic purification air conditioning system, hi-fi 12 speaker sound system and other environmental control, can double the pleasure of the driver and the passenger's body and mind, and help passengers enjoy the future journey in comfort and comfort.

Intelligent interest technology, VIP ultimate tour

With the development of Internet of vehicles, cars, as the third space in life, are becoming more and more important in mobile life and an indispensable part of creating "VIP rides". Kezh star equipped with the same level of the largest size of 15.6 inches full screen intelligent central control, and 12.3 inches full LCD dashboard, to the game mobile phone like fluency, to bring the passenger level immersive interactive experience.

Qichenxing carried the dongfeng qichen joint baidu development of CCS4.0 qichen new car networking system, provide intelligent things, car cloud payment, team communication, AR real scene intelligent navigation and other advanced intelligent interactive services; Its voice interaction system takes the lead in realizing the four-tone area voice interaction with cantonese dialect recognition function, supports the voice control of the whole application scene, and has the voice stripe ID recognition function, which fully guarantees the safety and privacy on the basis of convenience. Combined with the intelligent assisted driving system, the intelligent fun technology can bring the driving experience without boundaries. The standard BOSCH ESP 9.3 system and 13 active safety auxiliary functions, including active safety guarantee combination and multi-scene starting combination, fully guarantee the safe travel of drivers and passengers.

Qichen star, is for the needs of Chinese consumers exclusively created a heavy strategic model, is the dongfeng qichen development process milestone landmark products. With a new design language and a new intelligent module architecture, it shows that dongfeng qichen has the courage to create a new pattern and is committed to entering the mainstream camp. Just as the new star car symbol of the - struggling to spread the wings of the double flying swallow, on behalf of the dongfeng qi-chen will be a new look, confident upward, struggling to fly.

Chuangling future, VSA intelligent module architecture deduces the new trend of autonomous vehicle building

What shines on stage together with qi Chen star is the new architecture that condenses qi Chen's nine-year car building accumulation -- VSA intelligent module architecture.

In recent years, the automobile industry structure adjustment, the consumption continues to upgrade, the market focus gradually shifts to the advanced core technology competition. Facing the new decade, dongfeng qichen, based on years of car building accumulation, inherits the advantages of "renault-nissan-mitsubishi" alliance, and creates an intelligent car building system -- VSA intelligent module architecture exclusively for Chinese consumers. In the future, VSA intelligent module architecture will start with star and import a series of new models.

Smart · lead the future, can be iteratively upgraded forward-looking intelligent layout

Based on the development trend of intelligent vehicle, made in-depth insight, qichen VSA intelligent module architecture adopted forward-looking electrical system architecture layout, can comprehensive matching rapid iteration intelligent network and intelligent driving, the future will be fully fit in the age of 5 g/V2X autopilot function, can realize the car, home, and even high-speed links all aspects of life, bring more intelligent and convenient car life. At the same time, the VSA intelligent module system develops automatic driving functions in strict accordance with the international standard process, which will gradually bring L2 and even higher levels of automatic driving, covering the whole scene of intelligent travel experience.

Dynamic and core generated, efficient and energy-saving full power layout and design optimization

In order to create a dynamic and energy-saving driving experience, the VSA intelligent module architecture is fully adapted to high-performance engines in the tri-pole alliance system, including natural inspiration, turbocharging and other traditional fuel power, as well as hybrid, pure electric and other new energy power, to achieve the industry-leading full power layout. At the same time, dongfeng qichen adopts lightweight materials, industry-leading aerodynamics design, and iBooster intelligent electronically controlled braking system to integrate various advanced technologies, so as to improve driving pleasure, effectively reduce fuel consumption and energy consumption, and bring more efficient and energy-saving mobile travel experience for Chinese consumers.

To control the control of peace of mind and fun

In order to adapt to the complex and diverse road conditions, a number of chassis technology optimization and upgrading to adapt to the Chinese road conditions, to create a comfortable and fun driving experience. VSA intelligent module architecture chassis system, which can realize multi-type suspension flexible adaptation, with more advanced technology of EPS, chassis installation layout, bring improve vehicle stability and dynamic rigidity, will provide more accurate directivity, curve and straight road performance is more stable, at the same time satisfy Chinese consumers at ease and manipulation of the two basic needs.

Enjoy the hospitality, comparable to luxury brand ride comfort

In order to create superior enjoyment for Chinese consumers, VSA intelligent module architecture adopts advanced technical means to build a flexible structure with adjustable vehicle width, front and rear suspension and wheelbase, so as to realize the leading large-size interior space and rear knee space of the same level, and meet the space requirements of front and rear drivers and passengers. In addition, dongfeng qichen also through the increase of sound blocking and sound-absorbing material application and other technical means, leading the same level, comparable luxury brand NVH calm; Ergonomic front and rear seats are adopted to provide sufficient support and sense of package for drivers and passengers, and care is shown in details to achieve the ultimate comfortable ride experience.

Ann full guard, bodyguard level of all-round security barrier

In terms of safety concerns of Chinese consumers, VSA intelligent module architecture adopts high strength, high rigidity body and perfect safety equipment to create an all-round security barrier of bodyguard level for consumers. Including a number of unique, can withstand the test of the stress structure, and the vehicle high strength steel use up to 94%, combined with more advanced welding process, will provide the domestic leading body safety protection, to the consumer always safe driving and riding guarantee. In terms of safety configuration, in addition to the comprehensive safety driving assistance system, all products of this architecture will be equipped with the standard self-locking latch safety belt and six airbags, so as to build the double security system of active and passive safety and bring the industry-leading safety guard.

Multi-dimensional evolution, three-dimensional layout rich intellectual content

In 2019, against the background of increasingly fierce competition, dongfeng qichen insists on taking high quality as the cornerstone and "intelligence · fun technology" as the core difference, shaping the double charm of "strong body" and "excellent brain". From January to October this year, the number of dongfeng qichen insurance cumulative 96,548, the market share has steadily increased, ranking 3 up on the year, in the car market under the background of decline to achieve steady development.

Mount taishan not refuse fine soil, can become its high; The sea is only as big as it is small. Behind the sales results, is dongfeng qichen for a long time on the brand of intellectual interest connotation of the continuous deep ploughing. Relying on their own car accumulation, dongfeng qichen in the product update iteration of the journey forward. On the one hand, with an effort rarely seen in the industry, the company launched three new EV models and continuously promoted the implementation of the opening star plan, casting the unique label of "new force of traditional car manufacturing". On the other hand, the new qichen T90 crossover SUV with high quality was launched to further improve the product layout of new energy vehicles and fuel vehicles.

Since this year, dongfeng qichen has cooperated with jiangsu satellite TV's "the strongest brain" program, the 2019 FIBA World Cup, and the Chinese men's basketball team to carry out a series of marketing activities centering on the "excellent brain" and "strong body" charm labels, leading to a large amount of traffic and high attention for the brand. At the same time, dongfeng qichen continued to deepen the implementation of diamond marketing method, and under the guidance of this method, taking advantage of the 2019 3X3 golden league, realized the close linkage from the headquarters to the region, from online to offline, and 1+1 > 2 communication effect, let the marketing sink into the first line, enabling terminal sales.

In the channel and terminal experience level, dongfeng qichen import terminal image up new store standard innovation, and accelerate qichen wisdom stores spread throughout the country, through "wisdom, boring technology" offline contact closely connect with consumers, enhance consumers to shop for a interaction and technology experience, age for unhindered intellectual life home to open the VIP experience.

In recent years, dongfeng qichen with high quality and strong zhilian dual-core drive, from technology, products, experience and other aspects to promote the steady and upward qichen brand. With the arrival of qisheng star and VSA intelligent module structure, dongfeng qichen further completed the overall upgrade of the industrial chain, for the brand of the next stage of acceleration to lay a solid foundation. Next, dongfeng qichen will not be afraid of challenges, move forward and sail, use more perfect product matrix, richer quality of car life, more thoughtful and considerate service, to create more pleasant mobile travel experience for Chinese consumers.